Established in 2022 in Dubai, Joonam meaning "my dear" in Persian, is an iconic brand for the world’s most discerning guests seeking authentic experiences in premium Persian cuisine. Joonam is part of Guru Concepts; a Dubai-based hospitality investment and management company developing new pioneering concepts, spearheaded by Nasser Zuhour. Situated at The Pointe on the Palm Jumeirah, Joonam offers an unrivaled fusion of warm Iranian hospitality, world-class service, and modern luxury. The menu is a modern interpretation of authentic Persian cuisine, using the finest ingredients and expert traditional techniques to create timeless yet traditional signature dishes. With both indoor and outdoor seating, Joonam offers a family friendly dining concept for day to night dining. With personalized service embodying the warmth and sincerity of Iranian culture and tradition, Joonam presents diners with a truly authentic yet contemporary experience that will inspire and delight the city’s culinary landscape.